Webmaster Apex
A Home for Webmasters

Note that this article assumes that your website has not been optimized yet. If you have already been actively optimizing your website, you’ve probably done these things already.
1. First, you should think about what keywords you want to optimize your site for. With no clear goal, you won’t be able to optimize your site. Be [...]

Permanent URLs are an important part of SEO. With permanent URLs, you can convert your file type in the future and it won’t affect the ranking and traffic of your pages.
The premise of Permanent URLs is that if you change an about.html page to an about.php page, all those backlinks you have generated through your [...]

As my SEO Basics: Understanding PageRank post explains, links are very important. Basic link building for new websites that have little history is simple. Article submission, RSS feeds, Directory Submission, and viral link building tactics are standard practice. Although there are various unscrupulous ways to build links, as time goes on, Google will eventually crack [...]

Spiderman loves to swing around cities. But his brethren actually travel through websites! Spiders, also known as web bots, web robots or web crawlers, are what various search engines use to index your pages, which helps determine your website’s importance and relevance to search terms. However, as important as these programmed entities are, many people design websites that spiders can’t read.

PageRank is Google’s term for how important a site is. Although not the only factor in how your website ranks in the search engines, it is one of the major factors. As many people know, PageRank is determined by the number of links pointed at a website. However, there are a lot of subtleties and [...]